Espadarte Yachts
A new identity for a new generation of boating.
2023
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rand Identity / Art Direction
What if boating could be different?
The marine industry has always been associated with performance, luxury, and craftsmanship. But a new generation of boaters is looking for something more: better experiences, smarter technology, and a more responsible relationship with the water. Espadarte was a Brazilian startup created around this idea — combining technology, accessibility, and sustainability to rethink the way people experience the water. I developed its visual identity to reflect that ambition.
How do you make marine technology feel human?
Espadarte needed to move beyond the traditional visual language of the boating industry. The challenge was to create a brand that could communicate innovation and technical credibility without losing the emotional side of being on the water.
A brand built around movement.
The identity combines a strong, contemporary wordmark with a visual language inspired by the movement of water, navigation, and the distinctive silhouette of the espadarte — the swordfish. Rather than relying on conventional nautical symbols, the system creates a more expressive and recognizable personality for the brand.
