Inter Club Brazil
A visual identity connecting Milan’s legacy with the passion of Brazilian supporters.
2024
Brand Identity / Art Direction / Sports
Two cultures. One passion.
The connection between Brazil and Inter goes far beyond football. From legendary Brazilian players to generations of passionate supporters, the relationship between Milan and Brazil has become part of the club’s cultural identity. This independent concept explores a visual identity for Inter Club Brazil — bringing together the heritage of Internazionale and the energy of Brazilian fan culture.
How do you create a Brazilian identity without losing the soul of Inter?
The challenge was to find a visual language that could feel unmistakably connected to Milan while giving the Brazilian community its own sense of identity. Rather than simply reproducing existing club symbols, the concept looks for a new point of connection between the two cultures.
Tradition, reinterpreted.
At the center of the identity is a reinterpretation of the Biscione, Milan’s iconic serpent. The symbol combines the shape of the snake with subtle references to I + M — Internazionale and Milano — while also evoking “I am.” A symbol of heritage becomes a symbol of belonging.
